![]() ![]() Throughout the borough, walls are covered with graffiti that are custom-created by real-world, Brooklyn-based artists Rebel, Kel, Zero, SS, AO, Zam, Mega, Neek, Viloe and ZE, which adds an authentic aesthetic and further bridges the physical and virtual worlds. In the mind-bending playground, users can enjoy adrenaline-fueled activities like jumping on a BMX bike to explore a vertical map of the area, from high in the sky to underground subway systems. Reflecting TOMMY JEANS’s street culture heritage, the space is inspired by Brooklyn - through a deconstructed interpretation that could only exist in the metaverse. Together with Roblox we’re continuing to build this world as we live in it, watching it come to life, and co-creating for the next iteration to come.” “We’re excited to meet Roblox users in engaging ways that we can’t do with traditional social platforms. ![]() “Roblox shares many of our brand values: inclusivity, diversity, creativity and community,” said Tommy Hilfiger. Each month this summer, there will be content updates, map expansions on the platform, and product launches created in collaboration with Roblox community creators and thought-leaders. Reflecting an ambition to offer unique brand experiences, this phase includes the launch of a TOMMY PLAY space for community members to play, share, imagine and socialize. Tommy Hilfiger is pleased to announce the expansion of its presence on Roblox, the massively popular global online platform for shared experiences with over 50 million users per day.
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